Kerry Lau

Kerry heads the marketing team for Asia Pacific to help customers transform their customer engagements in their marketing, eCommerce, and supply chain capabilities – with IBM’s Watson technologies.

An experienced marketer, Kerry has field and regional experience in demand generation, programmatic marketing, campaign and segment management. Most recently, Kerry was the Marketing Leader for IBM’s Digital and Social Media marketing campaigns in ASEAN, where she also managed IBM’s owned and earned platforms, which included IBM’s online marketplaces, web presence, and social channels for ASEAN.

Prior to IBM, Kerry was a consultant at Channel Enablers, a channel consulting and training organization serving technology & telecommunication companies.

Kerry is an alumni of the Kellogg School of Management (USA) – Executive Development Program. She has an MBA from the Asian Institute of Management, Philippines, where she graduated with distinction. She also holds a Bachelor of Information Systems from the University of Melbourne (Australia). She is a mentor and an advocate for women in the workplace.