GOAL OF THE FORUM

The digital business and technology landscape is fast changing. New tools and technologies are available to help executives and marketers be more efficient, effective, and impactful. Through this event, NetRev Marketing together with IBM is bringing the industry’s focus to Marketing AI Technology – the latest trend in the world of digital business technology. Speakers will provide insights into how to best harness marketing technology initiatives to align with your digital strategy.

COVERAGE

MarTech Philippines will introduce how AI technology works to optimise digital business and marketing efforts. Participants will gain a deeper understanding of MarTech’s applications through case studies and real-life scenarios. Main areas of focus are customer experience through e-commerce, and customer engagement through storytelling. A Panel and Q&A session will also provide attendees an opportunity to dig deeper into other MarTech topics.

TARGET AUDIENCE

The forum will focus on high-level issues that influence the local digital landscape. We will be bringing C-Level Executives and key decision makers together for one afternoon of meaningful dialogue on key trends in digital marketing. MarTech Philippines is an opportunity to meet and learn from other industry leaders, and share insights and experiences on best practices. Participants are also given an avenue to engage with digital business experts and gather insights from solutions providers.

Don't miss this unique opportunity!

Join the discussion of the future of Marketing and Technology in the Philippines

Speakers

We Invited Speakers from IBM Watson Marketing

Jennifer Bao

Partner Alliance Manager, Watson Customer Engagement ASEAN

Jennifer has been helping customers and partners in the ASEAN region on their digital transformation journey from Marketing, Commerce and Supply Chain.

Kerry Lau

Head of Marketing, WCE, IBM Asia Pacific

Kerry heads the marketing team for Asia Pacific to help customers transform their customer engagements in their marketing, eCommerce, and supply chain capabilities – with IBM’s Watson technologies.

We are excited for MarTech in the Philippines and introduce the IBM Watson technology to help you create personalized marketing and better customer experiences with Artificial Intelligence.

Fei Anne Adricula, CEO of NetRev Marketing Group

Schedule

Event Agenda

Time

08 Aug 2018

8:30 — 9:30

Registration

Networking and coffee. Get to meet our keynote speakers and other company executives before the event.

9:30 — 9:35

AVP : Digital Maturity is gaining ground

Learn more about what’s the current digital maturity of Philippines companies and find out where you are.

9:35 — 9:50

Welcome Remarks

Opening speech from NetRev Marketing Group’s COO Ms. Erika De Belen and introduction to the day’s activities.

9:50 — 10:30

Leveraging AI to Data-driven Storytelling

Learn how data and AI can help you craft stories that speak to your customers and increase engagement with your brand.

10:30 — 10:40

Q&A

Participants can raise questions on the subject discussed, or other related topics.

10:40 — 10:50

Break

10:50 — 11:00

What is Watson Marketing

Find out how Watson Marketing can help your company.

11:00 — 11:40

Innovative CX: Bridging the gap between physical stores and E-Commerce

A primer on omni-channel marketing, and how to create a seamless customer experience from your store to your e-commerce site.

11:40 — 12:00

Q&A

Participants can raise questions on the subject discussed, or other related topics.

12:00 — 01:30

Lunch

One hour and 30 minutes break to take calls and to network with other participants while enjoying Grand Hyatt’s lunch.

01:30 — 02:10

Panel Discussion

Our assembled panel of experts will take questions from the floor for a facilitated discussion on MarTech.

02:10 — 02:25

MarTech Philippines Survey

Gain insights on where the companies are now with their Marketing Technology.

02:25 — 02:35

Closing Remarks

Conclusion and acknowledgement of participants, speakers, and event organizers.

03:00

END

Attendees can approach NetRev and IBM for anything they have in mind.

This in an EXCLUSIVE invite-only event

Learn how you can maximize your Marketing and Technology investments, request for an invite today!

This event is organized by: